Vivek A Sharma, Writer is Trade Finance Advisor and Consultants Adam Smith Associates Pvt. Ltd
Are you about to enter the domain of international trade and expand base in India? If yes, it is imperative for you to know about the variegated challenges you might have to face. To name a few, politics, law, finance and more, can affect your venture. With tonnes of responsibilities to shoulder, you may find it hard to concentrate on the trade risks and their solutions. In such circumstances, a trade finance company can come to your assistance.
The professionals can not only only tell you about the potential risks, but also advise you in trade risk mitigation planning.
Here are 4 mitigation strategies to look into.
Decide on an apt business partner
Your business partner in India is your support in an unknown, foreign territory. Choose a partner, which has professionals, who are familiar with the business practices, culture and regulations in the host country. Remember, a strategic alliance, with the right collaborator can provide you with a sound idea about your target market.
From document filing to obtaining permits and registering the business, your partner may assist in a wide sphere of necessary actions.
Evaluate the political environment
Changes in the political landscape of India, a developing economy, may destabilize the import/export policies and foreign exchange rate. Also, such changes can usher in the collapse of the entire system. This includes a massive transformation in the legal and security environment bringing about disruptions in trade. Conduct a thorough research of the political background before you make your decision. The trade risk mitigation strategies that follow, curtail the probable losses that can unbalance your business plans.
Design an effective business model
India is a vast country with diverse geographic features and market segments. Therefore, creating a business model catering to the demographics is a necessity. You may opt for a multi-part model with tailored strategies to suit the demands of each region. For this purpose, factor in the aspects like, social, economic and cultural differences, that influence the business environment. The model should elucidate all the indirect and direct costs including tariff and duty calculations, shipping methods, protectionist laws, etc.
One of the most significant determinants while creating a business model is understanding what the customers want. Try to learn about the market demand, so that you can focus on offering exactly what the people are looking for. For instance, whether the customers are inquiring about premium or basic products should be assessed. Once, you have an in-depth perception, you can steer clear of supply chain disruptions.
Prepare an alternative plan
Lastly, devise an exit plan. Anything may happen – a flood, a political turmoil or infrastructural issues resulting from them. Therefore, while planning the model, you should make a calculation of the losses that you might incur in your venture. Establish and track the metrics that measure your failure or success level, and establish objectives accordingly.
The associated risks of establishing trade relations with India are numerous. Recognizing them through careful market scrutiny and venturing to opt for trade risk mitigation strategies reflect the attitude of a successful business owner.